Privacy Policy

Last updated: March 2026

1. Data Controller

The data controller responsible for processing your personal data is:

SIA LOKIS
Rīgas iela 11–11
LV-3401 Liepāja
Latvia
Email: support@pinkavenue.eu

2. Personal Data We Collect

a) Information you provide

• Name and surname
• Email address
• Phone number
• Billing and shipping address
• Order details

b) Technical data

• IP address
• Browser type and version
• Device information
• Website usage data

3. Legal Basis for Processing

We process personal data based on the following legal grounds under Article 6 GDPR:

• Performance of a contract (Art. 6(1)(b))
• Legal obligation (Art. 6(1)(c))
• Legitimate interests (Art. 6(1)(f))
• Consent (Art. 6(1)(a))

4. Purpose of Processing

• To process and deliver orders
• To manage payments
• To provide customer support
• To improve our website and services
• To send marketing communications (with your consent)

5. Analytics and Marketing Tools

Google Analytics 4

We use Google Analytics 4 provided by Google Ireland Limited to analyse website traffic. Data is processed only after your consent via our cookie banner. IP anonymisation is enabled.

Data may be transferred outside the European Union. Appropriate safeguards such as Standard Contractual Clauses are applied.

Meta Pixel

We use the Meta Pixel to measure the effectiveness of our advertising campaigns. Processing is based on your consent.

Newsletter (Mailchimp)

We use Mailchimp to manage newsletter subscriptions. Subscription is based on your explicit consent (double opt-in). You may withdraw your consent at any time.

6. Data Retention

• Billing data: up to 10 years (legal obligation)
• Account data: until account deletion
• Marketing data: until consent withdrawal
• Analytics data: according to cookie settings

7. Data Sharing

We share personal data with payment providers, delivery services, and IT service providers only to the extent necessary to fulfil the contract.

8. Your Rights

Under GDPR, you have the following rights:

• Right of access
• Right to rectification
• Right to erasure
• Right to restriction of processing
• Right to data portability
• Right to object
• Right to withdraw consent at any time

To exercise your rights, please contact: support@pinkavenue.eu

9. Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority in your country of residence or in Latvia.

10. Data Security

We implement appropriate technical and organisational measures, including SSL encryption, to protect your personal data.

11. Cookies

For detailed information about cookies, please refer to our Cookie Policy. Non-essential cookies are used only after your consent.